Somos Colmena by IOM X, it is an initiative of the International Organization for Migration that implements the communication for development methodology (C4D). It strives to encourage people to find information about regular migration, as well as the risks and alternatives to irregular migration. In 2020, the C4D process in the region has been adapted to promote behavior change, considering the impact of COVID-19 on the needs of the target audience and the community context.
SOME RESULTS: We have worked with more than 100 local partners in the region, and these are some of the results of the 2018-2019 period:
More than 8000 people reached face to face
More than 28000 unique users in our web portal
More than 15 million social media impressions
More than 120 media pieces on radio and television
72 trained people
8 launch events